Maïa, on board Black Pearl.
A Côtes de Provence rosé, poured on one of the largest sailing yachts in the world.



Maïa is a pale Côtes de Provence rosé built on a Grenache, Syrah and Cinsault base. The brand was placed on board S/Y Black Pearl, the 106.7 metre Oceanco sailing yacht whose three DynaRig masts make her one of the largest sailing yachts in the world, and photographed where its audience already spends the summer.
What came back could not have been built in a studio. Real teak underfoot, real Mediterranean light, ice melting in the bucket because the afternoon was genuinely that hot, and a bottle in the hands of the exact person the label was written for. There was no set dressing, and nothing that needed explaining in a caption.
That single placement produced a content library that carried the brand across social, trade decks and partner conversations for the rest of the season. One introduction and one shoot day delivered a set of images that a competitor cannot buy.
Any brand can photograph a bottle against a blue background. Very few can photograph it somewhere their customer already wants to be.

















